China Consumer Trends

IN THIS GUIDE At a glance Why upgrade? New demand? Behind the offer See it firsthand FAQs Sources What can China teach your team about getting customers to replace and upgrade, without relying only on a lower price? At a glance China’s trade-in programmes show how to make upgrades easier, not just cheaper. Study the

IN THIS GUIDE At a glance Why China? Product discovery Connected retail What travels? See it firsthand FAQs Sources At a glance China offers useful examples of how to help customers discover products, connect shopping across channels and design services around everyday needs. Global retail leaders can study these practices without planning to enter China.

IN THIS GUIDE At a glance Beyond the showcase Local fit Decision brief Plan your visit FAQs Sources At a glance Start with a decision your team needs to make, then investigate the operating model behind what you see. Compare flagship experiences with everyday execution, check which results are repeatable, and identify the conditions your

IN THIS GUIDE At a glance Pack pricing Redesign costs Solo experience See in China FAQs Sources When one person is the unit of consumption, what should change in your product, price and service? At a glance Design for an occasion involving one person, not a stereotype of a single customer. Make the value of

IN THIS GUIDE At a glance Entry offer Brand choice Basket value See in China FAQs Sources At a glance Make the entry offer easier to buy, not harder to trust. Give it a clear role, preserve your brand’s core promise and make the benefits of upgrading visible. Use a separate brand only when the

IN THIS GUIDE Start here Research China cases Local fit See in China FAQs Start here What can global retail leaders learn from China about consumer growth? China offers useful lessons in making value clear, serving overlooked buying occasions and giving shoppers reasons to return. Global retailers can study these practices without planning to enter