Alibaba is playing a key role changing the face of retail in China and, probably, the rest of the world. During November’s Double 11 Global Shopping Festival, or Single’s Day, Alibaba set a record in total gross merchandise volumes. A more connected retail experience between online and offline The amount of GMV processed by Alipay, which […]
China Leaps Into the Brave New World of New Retail Read More »
Recently I saw a guy filming himself with his phone while crossing the street in China. It seemed like he was Facetiming with a friend. But he was actually doing a livestream, an extremely popular hobby for young people in China. China is way ahead of the rest of the world when it comes to
The Hidden World of Chinese Livestreaming App Inke Read More »
You know that WeChat is a powerful channel to market your business and even sell your products. But what else? Some official WeChat accounts are also great sources of information about digital marketing in China. Plenty of WeChat accounts regularly publish informative articles so WeChat is also the perfect platform for you to learn more
11 Great WeChat Accounts for Chinese Digital Marketing Info Read More »
Wang Sicong, an outspoken blogger and the son of a Chinese billionaire, published a post on Weibo early January, inviting his followers to download a quiz game app called Chongdingdahui (冲顶大会). Since then, live quiz apps have been dominating the mobile apps market in China, with the launch of similar app-based quiz shows such as
Live Quiz Apps: the Latest Trendy Marketing Channel in China Read More »
The internet is overflowing with digital marketing resources. Some blogs are popular and highly recommended while others have been overlooked. Are the following 10 digital marketing resources on your subscription list? If not, add them right away! Econsultancy https://econsultancy.com/blog/ You can find everything about digital marketing in Econsultancy’s blog. From thorough guides for direct email
Top 10 Digital Marketing Resources that Small Business Owners Must Follow Read More »
Launched in 2009, Sina Weibo is one of the biggest social media sites in China. To reach out to mainland consumers, establishing a prominent presence on Weibo is a must. Here are 5 steps to help you get started on Weibo marketing. What is Sina Weibo ? It’s a microblogging site and is like China’s
Weibo Marketing: 5 Steps to Getting Started Read More »
By now, everyone knows the origin story of Alibaba. Jack Ma failed his college entrance exam three times, was rejected for the next 30 jobs he applied for, then, in 1999, went on to found Alibaba and became one of the richest men in the world. For those who’ve been living under a rock, Alibaba
Alibaba’s Petting Zoo Read More »
In 2016, the annual growth of retail sales volume of cosmetics products in China witnessed an increase of 8.3%, while the sales volume of cosmetics and personal care products on JD.com saw a much higher growth of 102%. China is a huge market with tremendous potentials for the fashion and cosmetics industry. Nowadays, Chinese social
5 WeChat Sales Campaign Ideas for Fashion and Cosmetics Brands That Get Results Read More »
Chinese social media is more than a platform for socializing and entertaining. It is full of business opportunities. It helps brands reach a mass audience and establish their brand image. With social media, brands can understand the needs of local customers and build connections, deliver the right message to the market, test whether their products
5 Social Media Mistakes That Break Brands in China Read More »
Collaborating with KOLs is a relatively nascent medium and the expertise of ‘how to work’ with these influencers is still developing in both the supply and demand sides. KOL marketing is neither a fad nor a dying niche and is very much here to stay — and only growing. Here are six principles for luxury
KOL Marketing in China: Why It Works and How To Do It Right Read More »
