For a long time, Western business management models were dominant in the industrial and manufacturing world. This stands to reason as the industrial revolution began and advanced in these countries. From the assembly line innovations of Ford early in the industrial revolution to Motorola’s Six Sigma model to ensure high quality and minimal waste, they […]
China’s KOL economy has been one of the fastest-growing and most durable economic phenomenons for a while now. Despite the fact that brands are progressively building their own live shopping channels, individual KOLs continue to account for the majority of sales volume. In China, there are around 10 million KOLs, almost all of whom are
KOL Marketing: An Essential Chinese Social Media Tool Read More »
Weibo Story (微博故事) is a social media platform introduced on April 19th, 2017 that has exploded in popularity recently. Weibo has a monthly active users of 582 million in March 2022, a net addition of approximately 51 million users on a year-over-year basis. Mobile MAUs represented 95% of MAUs, and the average daily active users
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Given that the B in BATX, the traditional shorthand for China’s Big Tech companies, stands for Baidu, it’s understandable that many in the West prioritize the biggest search engine in China when they want to promote their brand, products or services there. Baidu plays an important role in the consumer journey, but it’s not the
China has quite a collection of holidays that celebrate love. There’s Western Valentine’s Day on February 14th, White Day on March 14th, Cyber Valentine’s Day on May 20th and the Qixi [pronounced “chee shee”] Festival on the seventh day of the seventh lunar month, usually in August. Sometimes it’s called the Double Seven Festival or
It was 2007 when Japan’s Hatsune Miku, one of the world’s first-generation virtual idols, made its debut attracting millions of cheerful fans worldwide and endorsing hundreds of brands over the years. Since then, the popularity of virtual idols has exploded, to the extent that many mainstream American entertainment industry’s think tanks predict that by 2025,
China’s Growing Virtual KOL Economy: What Brands Need to Know Read More »
China’s internet celebrity economy has expanded exponentially in recent years. According to a report released by iResearch, the number of online celebrities in China with more than 100,000 followers has increased by 57.3 percent since 2016. With a single embedded ad in a WeChat post worth up to $145,000 USD for influencers with dedicated followings, and a
The Rise of Foreign Stars on Chinese Social Media Marks the Beginning of a New Trend Read More »
In an increasingly digital world, traditional media such as print, radio and TV are losing ground, while the Internet takes an ever-larger role. The web, and in particular the mobile web, allows information to spread rapidly and opens the door for anyone who proves capable and trustworthy to enlarge their influence. Nowhere is this truer
Influencer Marketing in China: No Longer an Option, Now a Necessity Read More »
China’s economy has been on the rise for decades. Improved living standards, a growing interest in tourism and relaxed travel regulations for Chinese citizens has led to a huge rise in the number of outbound Chinese tourists. As of November 2017, 120 million Chinese citizens hold passports which is approximately 9% of the Chinese population.
Three Top Tips for Marketing to Chinese Outbound Tourists Read More »
There is no denying that social media is the best way to approach target customers and raise brand awareness in China, as the country has an extraordinarily high mobile device penetration rate. With new social media products and programmes constantly appearing, 2017 witnessed countless innovative and enlightening social media marketing ideas and events in China.
Social Media Marketing: Four Chinese Campaigns to Learn From Read More »
