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China’s Retail, E-commerce & Social Commerce

A Hainan Strategy: Unlocking the Potential of Hainan as a Luxury Shopping Hub

Leave a Comment / China’s Retail, E-commerce & Social Commerce, Chinese Marketing Trend|Entering the China Market /

Chinese consumers are global heavyweights in the luxury spending arena, with their share of purchases doubling last year. According to Bain, they will become the biggest spenders on luxury by 2025. However, the comparatively high costs of luxury goods in China has been a long-standing problem for domestic buyers. How China’s domestic luxury shopping environment […]

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5 Major Trends of Double 11 Festival, the Biggest Shopping Event in China

Leave a Comment / China’s Retail, E-commerce & Social Commerce, Chinese Consumer Behavior|E-commerce|Entering the China Market|KOLs|Live Streaming & Videos /

November 11th is Double 11, also known as 11.11 or Single’s Day. It’s the single biggest shopping event in the world and is four times bigger than Black Friday and Cyber Monday. In 2020, Alibaba, with its Tmall and Taobao e-commerce platforms, raked in US$75 billion in sales and fellow e-commerce giant JD.com took in

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5 Important Social Media Marketing Platforms for Travel and Tourism Businesses in China (With Case Studies)

Leave a Comment / China’s Retail, E-commerce & Social Commerce, Social Commerce /

In today’s digital world, social media has become an essential element for travellers. Users not only turn to online resources to book and pay for their vacations but also when they are researching and planning their trips. Research shows that social media can significantly impact travel plans. 52% of Facebook users report that pictures of

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How to Launch Your Product on China’s Popular Fashion Platform Red (Xiaohongshu)

Leave a Comment / China’s Retail, E-commerce & Social Commerce, Other platforms|Social Commerce /

While most of you are using Amazon and eBay, people in China are shopping on sites and apps like Tmall,  Taobao,  JD,  Suning,  Kaola,  VIP.com, and the very popular new kid on the block, Xiaohongshu. Xiaohongshu (小红书), or Red, first came to my attention when I heard two colleagues discussing beauty products. “I’ve been looking for waterproof

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A Comprehensive Guide to External Links on WeChat

Leave a Comment / China’s Retail, E-commerce & Social Commerce, WeChat /

While the majority of luxury brands operating in China have opened WeChat Official Accounts, many of them are still reluctant to run their businesses entirely on WeChat, instead opting to drive their subscribers to external websites and e-commerce platforms. In this article, we’ve summarized some key points about external links on WeChat, so you can use them

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5 WeChat Sales Campaign Ideas for Fashion and Cosmetics Brands That Get Results

Leave a Comment / Case study|Social Commerce|WeChat, China’s Retail, E-commerce & Social Commerce /

In 2016, the annual growth of retail sales volume of cosmetics products in China witnessed an increase of 8.3%, while the sales volume of cosmetics and personal care products on JD.com saw a much higher growth of 102%. China is a huge market with tremendous potentials for the fashion and cosmetics industry. Nowadays, Chinese social

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Selling on Weibo: A Simple Guide to Weibo Window

Leave a Comment / China’s Retail, E-commerce & Social Commerce, Weibo /

Promoting sales is the crucial goal of most marketing campaigns. To sell on Weibo or WeChat directly is what many marketers have been thinking about. In fact, early in 2015, Weibo, in cooperation with two mainstream e-commerce platforms, Taobao and Jumei, launched Weibo Window (微博橱窗) to facilitate sales on Weibo. What is Weibo Window? Weibo

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The “Live Streaming +” Mode is Flourishing in China

Leave a Comment / Case study|Live Streaming & Videos|Reports & Statistics|Yizhibo, China’s Retail, E-commerce & Social Commerce /

Starting in 2016, live streaming in China has been making headlines in mobile Internet news. Its breakthrough in the booming mobile internet sector is because it offers smartphone users a new, more exciting and more immediate communication approach. Video can be streamed live using a multitude of mobile apps in addition to several traditional internet-based

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Luxury Brands Finally Begin to Master WeChat Commerce

Leave a Comment / Case study|Chinese Consumer Behavior|WeChat, China’s Retail, E-commerce & Social Commerce /

Although the global personal luxury market is stuck in a holding pattern for the foreseeable future, China is likely to continue to make up for weaker demand elsewhere. China’s Domestic Luxury Market Expands Data published by global management consulting company Bain & Company in 2016 shows that China’s domestic luxury spending has been on the

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Live Streaming Platforms in China

Top Live Streaming Platforms in China for 2025

Leave a Comment / China’s Retail, E-commerce & Social Commerce, Live Streaming & Videos|Meipai|Miaopai /

Live streaming in China has transformed from a trendy marketing tactic into a full-fledged retail and entertainment infrastructure. Platforms like Douyin, Taobao Live, and WeChat Channels have evolved into end-to-end commerce ecosystems, while category specialists like Bilibili and Huya dominate gaming and fandom niches.  In 2025, the sector is defined by AI-driven personalization, store-led broadcasts,

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