LATEST CHINA MARKETING AND CONSUMERS INSIGHTS
Meituan Food Delivery: How Meituan Built China’s Local Services and On-Demand Delivery System
In recent years, Meituan Food Delivery has come to define how Chinese consumers eat, shop, and travel. This reflects broader shifts in China’s retail trends, where local services, commerce, and logistics are merging into integrated platforms. In 2025, the company combined meal deliveries, groceries, travel bookings, and entertainment into one local services super app. Backed […]
Top Online B2B Chinese Channels
China is now the world’s fastest-growing hub for digital trade. In the first half of 2024, cross-border e-commerce reached 1.22 trillion yuan (US$171 billion), a 10.5% year-over-year increase. Giants like Alibaba, JD.com, and Pinduoduo are investing in supply-chain innovation, while Shein and Temu exploit the U.S. “de minimis” rule to ship low-value goods duty-free. For global SMEs, Chinese B2B marketplaces have become essential. They offer verified suppliers, escrow protection, […]
China’s Growing Love Affair With Sports: 3 Trends for Sports Marketing in China?
Sports and exercise have always played a prominent role in Chinese life. What are the newest sports marketing in China? Although it has traditionally taken a backseat to academics for many younger people, the mentality of staying active and exercising into old age stands in stark contrast to the approach in many Western countries. There, […]