What Is Pop Mart? China’s Surprise Toy Phenomenon
Pop Mart (泡泡玛特) didn’t just sell toys—it built a movement. What started as a niche art toy store in Beijing is now a multi-billion-yuan empire reshaping how China and the world experience collectibles. At the core? A “blind box” format—sealed packaging, mystery figures inside, and a psychology that keeps fans coming back for more. But
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