Our blog: China’s technology, consumer and new retail insights
We’ve written a lot of articles on a variety of topics that can benefit everyone from a complete beginner to experienced marketers. Do a search for a specific topic of interest or read them in sequence for a broader view. It’s up to you.
LATEST CHINA MARKETING AND CONSUMERS INSIGHTS
2 of China’s Biggest Buzzwords: Involution and “Tang Ping” (Lying Flat)
One of the most popular buzzwords in China these days is “neijuan” (内卷). Often translated as “involution”, it matches Western ideas of the rat race, burnout and diminishing returns, when putting more into something only results in getting less back. In China, it’s being used to describe situations where there’s unnecessary and excessive competition in […]
Marketing in China: How Consumers Search Online to Start Their Purchasing Journey With Baidu & Social Media
Given that the B in BATX, the traditional shorthand for China’s Big Tech companies, stands for Baidu, it’s understandable that many in the West prioritize the biggest search engine in China when they want to promote their brand, products or services there. Baidu plays an important role in the consumer journey, but it’s not the […]
3 Successful Qixi Festival Marketing Campaigns You Can Learn From (Plus 3 Honourable Mentions and 2 Fails)
China has quite a collection of holidays that celebrate love. There’s Western Valentine’s Day on February 14th, White Day on March 14th, Cyber Valentine’s Day on May 20th and the Qixi [pronounced “chee shee”] Festival on the seventh day of the seventh lunar month, usually in August. Sometimes it’s called the Double Seven Festival or […]
China’s Growing Virtual KOL Economy: What Brands Need to Know
It was 2007 when Japan’s Hatsune Miku, one of the world’s first-generation virtual idols, made its debut attracting millions of cheerful fans worldwide and endorsing hundreds of brands over the years. Since then, the popularity of virtual idols has exploded, to the extent that many mainstream American entertainment industry’s think tanks predict that by 2025, […]
Plant-based Meat: The Trends, Players and Consumers in China’s Huge Meat Market
China is the largest market for meat due to its huge population. It has more chickens than any other nation and it’s the second largest consumer of beef behind the United States according to the US Department of Agriculture. Why does China have such a significant meat market? The country consumes more pork than anywhere […]
5 Crucial Chinese Travel Trends & 4 Chinese Tourism Platforms You Need to Know
It’s safe to say at this point that Covid-19 has changed travel forever. Even after countries get their infection rates low enough and their vaccination rates high enough, travel will be different as we go forward. Businesses that want to target Chinese tourists need to keep these new travel trends in mind, while also keeping […]
The 15 Ultimate Consumer Trends You Need to Watch Out For in China in 2021
Once a trend moves beyond a smaller base and include more players – consumers, e-commerce giants, government regulators, infrastructure construction – we start to see it as an economy in its own right. And China is not a single market. It’s made up of many groups and niches that are important to understand. In 2021, […]
Gen Z: A Rising Power in the Chinese Market and 7 Characteristics of their Digital Lifestyles
Gen Z includes all those who were born after 1995 and 2000. They’re different from previous generations in that they’re digital natives. They were exposed to smartphones and the internet from an early age and China’s Gen Z is unique in that many of them are the only child in their family. They were raised […]
China Trendwatching: What Brands Can Learn From Chinese Consumers’ Growing Interest in Healthy Living
There’s been an increase in awareness of health and wellness topics in China. It started even before Covid. Chinese health information platform Dingxiang Yisheng’s 2019 National Health Insights Report (2019国民健康洞察报告) shows that 93% of respondents saw their personal health as the most important thing in life (having a happy family and good mental health came […]
5 Important Social Media Marketing Platforms for Travel and Tourism Businesses in China (With Case Studies)
In today’s digital world, social media has become an essential element for travellers. Users not only turn to online resources to book and pay for their vacations but also when they are researching and planning their trips. Research shows that social media can significantly impact travel plans. 52% of Facebook users report that pictures of […]
The China Digital Marketing Masterclass: How the Marketing Landscape Changed After Covid-19
Covid-19 has changed the way Chinese consumers make decisions and what they purchase. Online channels are seeing another boom in livestreaming and brands are capturing new opportunities and starting to rebuild their momentum. Be the first to get a grip on China’s New Normal and get the latest and most actionable insights to help your […]
Ecommerce and Big Platform User Growth in a Post-coronavirus China
The coronavirus pandemic has presented huge obstacles as well as some opportunities and necessary shifts for business. What’s the current state of China’s ecommerce and big platform advertising? Read on to find out. The state of the leading Chinese ecommerce marketplaces Taobao and Tmall Currently Taobao (including Tmall) has over 8 billion MAU and is […]