Gen Z includes all those who were born after 1995 and 2000. They’re different from previous generations in that they’re digital natives. They were exposed to smartphones and the internet from an early age and China’s Gen Z is unique in that many of them are the only child in their family. They were raised […]

There’s been an increase in awareness of health and wellness topics in China. It started even before Covid. Chinese health information platform Dingxiang Yisheng’s 2019 National Health Insights Report (2019国民健康洞察报告) shows that 93% of respondents saw their personal health as the most important thing in life (having a happy family and good mental health came […]

In today’s digital world, social media has become an essential element for travellers. Users not only turn to online resources to book and pay for their vacations but also when they are researching and planning their trips. Research shows that social media can significantly impact travel plans. 52% of Facebook users report that pictures of […]

Covid-19 has changed the way Chinese consumers make decisions and what they purchase. Online channels are seeing another boom in livestreaming and brands are capturing new opportunities and starting to rebuild their momentum.  Be the first to get a grip on China’s New Normal and get the latest and most actionable insights to help your […]

The coronavirus pandemic has presented huge obstacles as well as some opportunities and necessary shifts for business. What’s the current state of China’s ecommerce and big platform advertising? Read on to find out. The state of the leading Chinese ecommerce marketplaces Taobao and Tmall Currently Taobao (including Tmall) has over 8 billion MAU and is […]

WeChat began life as a basic messaging app focused on text messages. Then, it added phone and video calling capabilities.

China’s internet celebrity economy has expanded exponentially in recent years. According to a report released by iResearch, the number of online celebrities in China with more than 100,000 followers has increased by 57.3 percent since 2016. With a single embedded ad in a WeChat post worth up to $145,000 USD for influencers with dedicated followings, and a […]

In an increasingly digital world, traditional media such as print, radio and TV are losing ground, while the Internet takes an ever-larger role. The web, and in particular the mobile web, allows information to spread rapidly and opens the door for anyone who proves capable and trustworthy to enlarge their influence. Nowhere is this truer […]

Alibaba offered the tech world a double-whammy in the last fortnight, first with the ceremonial passing of the torch from chairman Jack Ma in a heartfelt open letter, then with the unexpected signing of a joint venture arrangement with Russia’s leading tech player a week afterwards. The deal with Mail.ru — a wide-reaching media conglomerate that […]

China’s economy has been on the rise for decades. Improved living standards, a growing interest in tourism and relaxed travel regulations for Chinese citizens has led to a huge rise in the number of outbound Chinese tourists. As of November 2017, 120 million Chinese citizens hold passports which is approximately 9% of the Chinese population. […]

While most of you are using Amazon and eBay, people in China are shopping on sites and apps like Tmall,  Taobao,  JD,  Suning,  Kaola,  VIP.com, and the very popular new kid on the block, Xiaohongshu. Xiaohongshu (小红书), or Red, first came to my attention when I heard two colleagues discussing beauty products. “I’ve been looking for waterproof […]

While the majority of luxury brands operating in China have opened WeChat Official Accounts, many of them are still reluctant to run their businesses entirely on WeChat, instead opting to drive their subscribers to external websites and e-commerce platforms. In this article, we’ve summarized some key points about external links on WeChat, so you can use them […]