China’s overtime policy, dubbed “996”, was officially ruled illegal in August 2021 by Chinese authorities. China’s top court has ruled that the controversial overtime work policy is illegal, taking aim at the excessive working hours commonly practised at Chinese tech companies. The ban was met with cheers and overwhelming positivity by Chinese netizens, having witnessed […]

The fan economy has been on the rise in China ever since the explosive growth of the China idol industry back in 2018. The market size of China’s fan economy reached over 3.5 trillion RMB back in 2019 and is expected to surpass 6 trillion RMB by 2023. This is no surprising matter as Gen […]

November 11th is Double 11, also known as 11.11 or Single’s Day. It’s the single biggest shopping event in the world and is four times bigger than Black Friday and Cyber Monday. In 2020, Alibaba, with its Tmall and Taobao e-commerce platforms, raked in US$75 billion in sales and fellow e-commerce giant JD.com took in […]

Given that the B in BATX, the traditional shorthand for China’s Big Tech companies, stands for Baidu, it’s understandable that many in the West prioritize the biggest search engine in China when they want to promote their brand, products or services there.  Baidu plays an important role in the consumer journey, but it’s not the […]

China has quite a collection of holidays that celebrate love. There’s Western Valentine’s Day on February 14th, White Day on March 14th, Cyber Valentine’s Day on May 20th and the Qixi [pronounced “chee shee”] Festival on the seventh day of the seventh lunar month, usually in August. Sometimes it’s called the Double Seven Festival or […]

It’s safe to say at this point that Covid-19 has changed travel forever. Even after countries get their infection rates low enough and their vaccination rates high enough, travel will be different as we go forward. Businesses that want to target Chinese tourists need to keep these new travel trends in mind, while also keeping […]

Livestreaming has been a huge trend in China in the past few years and in 2019, the number of livestreamers and viewers combined reached 504 million. Covid-19 fuelled the rise of livestreaming marketing as Chinese consumers, who were staying home more, enjoyed virtual shopping to feel more connected with brands. It’s expected that the livestreaming […]

Kuaishou published its 2020 Biannual Content Report covering the first six months of 2020. The number of daily active users on the platform has reached 170 million, making the platform one of the most promising marketing channels. In order to help marketers get the latest insights about Kuaishou, the team at ChoZan has translated the […]

Covid-19 has changed the way Chinese consumers make decisions and what they purchase. Online channels are seeing another boom in livestreaming and brands are capturing new opportunities and starting to rebuild their momentum.  Be the first to get a grip on China’s New Normal and get the latest and most actionable insights to help your […]

COVID-19 has brought drastic changes to people’s lives across the globe. People are advised to stay at home, minimise social interactions, work from home, etc. In the post COVID-19 times, the new normal in China has created new demands and new consumer behaviours. For instance, more people started baking at home so there was a […]

WeChat began life as a basic messaging app focused on text messages. Then, it added phone and video calling capabilities.

In an increasingly digital world, traditional media such as print, radio and TV are losing ground, while the Internet takes an ever-larger role. The web, and in particular the mobile web, allows information to spread rapidly and opens the door for anyone who proves capable and trustworthy to enlarge their influence. Nowhere is this truer […]