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China’s Retail, E-commerce & Social Commerce

China Retail Market: Trends, Growth, and Reinventing the Customer Experience

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China’s retail market is experiencing robust growth, with the sector’s size estimated to reach USD 1.94 trillion in 2024 and projected to expand to USD 2.87 trillion by 2029, growing at a CAGR of 8.17%. This growth is fueled by rising disposable incomes, rapid urbanization, and the proliferation of e-commerce platforms like Alibaba’s Tmall and […]

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Fashion China: 35 Independent Chinese Designers to Watch in 2024 – A Report by Ashley Dudarenok, Gemma A. Williams and ONEWAYX

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China, often associated with technological advancements and manufacturing achievements, is also a fertile ground for creative minds in fashion. Despite being relatively young, China’s fashion ecosystem has demonstrated remarkable resilience.  “China’s undergoing a transformation—post-COVID reopening, the natural slowdown of economic maturity, demographic changes, and more. These shifts are mirrored in fashion, with unique, homegrown designers

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6 Lessons to Learn on the Future of Retail from China 2023

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The retail industry is constantly evolving, and China has emerged as a global leader in shaping the future of retail. With its massive consumer market, technological advancements, and innovative approaches, China’s retail landscape offers valuable insights and lessons for the rest of the world. China’s retail market will experience a compound annual growth rate exceeding

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2022 Live Streaming in China: The Top 5 Platforms

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With more than 727 million online viewers (68.1% of Chinese internet users), live streaming is the most widely used video format in China among Chinese netizens. According to Forbes, livestream shopping is a $500 billion USD market in 2022, surpassing Western social media and e-commerce sites like Facebook, Amazon, or Twitter.  There is a ton

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Top 10 Social Commerce Innovations from China’s FMCG industry

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China has become the world’s second-largest FMCG market and the largest ecommerce in the last decades, thanks to its rapid expansion. According to the China Internet Network Information Center, 27.3% of customers only shop on traditional e-commerce platforms in the last 6 months (before 2022.6); at the same time, the number of consumers shopping on

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Let’s Celebrate: China’s Non-stop E-commerce Shopping Festivals

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If you want to tap into China’s e-commerce market, the first thing you need to know about are the online shopping festivals. You may have heard of Alibaba’s very successful Double 11 Shopping Festival, which is two and a half times bigger than Black Friday and Cyber Monday combined. But that’s not where it ends

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Is Kuaishou the Future of Live Streaming in China?

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Recently Kuaishou published its 2022 Biannual Content Report covering the first six months of 2022. The number of daily active users on the platform has reached 346 million, making the platform one of the most promising marketing channels. In order to help marketers get the latest insights about Kuaishou, the team at ChoZan has translated

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A Hainan Strategy: Unlocking the Potential of Hainan as a Luxury Shopping Hub

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Chinese consumers are global heavyweights in the luxury spending arena, with their share of purchases doubling last year. According to Bain, they will become the biggest spenders on luxury by 2025. However, the comparatively high costs of luxury goods in China has been a long-standing problem for domestic buyers. How China’s domestic luxury shopping environment

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5 Major Trends of Double 11 Festival, the Biggest Shopping Event in China

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November 11th is Double 11, also known as 11.11 or Single’s Day. It’s the single biggest shopping event in the world and is four times bigger than Black Friday and Cyber Monday. In 2020, Alibaba, with its Tmall and Taobao e-commerce platforms, raked in US$75 billion in sales and fellow e-commerce giant JD.com took in

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