China’s influencer economy is bigger, faster, and more competitive than ever. In 2024 alone, MCNs — multi-channel networks — were behind many of the country’s record-breaking livestream sales and viral content trends. They’re the engines connecting brands with top creators, building campaigns across Douyin, Kuaishou, Bilibili, and RedNote, and turning social buzz into measurable sales. […]
A List of 14 Major MCNs in China Read More »
China is now the world’s fastest-growing hub for digital trade. In the first half of 2024, cross-border e-commerce reached 1.22 trillion yuan (US$171 billion), a 10.5% year-over-year increase. Giants like Alibaba, JD.com, and Pinduoduo are investing in supply-chain innovation, while Shein and Temu exploit the U.S. “de minimis” rule to ship low-value goods duty-free. For global SMEs, Chinese B2B marketplaces have become essential. They offer verified suppliers, escrow protection,
Top Online B2B Chinese Channels Read More »
China isn’t just leading the world in e-commerce growth—it’s rewriting the rules of retail altogether. In early 2025, the Ministry of Commerce reported ¥3.6 trillion ($499.6 billion) in online retail sales in just one quarter. But these numbers only scratch the surface. From algorithmic feeds to C2M manufacturing and bonded-zone cross-border fulfillment, China has created Earth’s most
How E-Commerce Is Changing Retail in China Read More »
China’s retail market is experiencing robust growth, with the sector’s size estimated to reach USD 1.94 trillion in 2024 and projected to expand to USD 2.87 trillion by 2029, growing at a CAGR of 8.17%. This growth is fueled by rising disposable incomes, rapid urbanization, and the proliferation of e-commerce platforms like Alibaba’s Tmall and
China Retail Market: Trends, Growth, and Reinventing the Customer Experience Read More »
China, often associated with technological advancements and manufacturing achievements, is also a fertile ground for creative minds in fashion. Despite being relatively young, China’s fashion ecosystem has demonstrated remarkable resilience. “China’s undergoing a transformation—post-COVID reopening, the natural slowdown of economic maturity, demographic changes, and more. These shifts are mirrored in fashion, with unique, homegrown designers
The retail industry is constantly evolving, and China has emerged as a global leader in shaping the future of retail. With its massive consumer market, technological advancements, and innovative approaches, China’s retail landscape offers valuable insights and lessons for the rest of the world. China’s retail market will experience a compound annual growth rate exceeding
6 Lessons to Learn on the Future of Retail from China 2023 Read More »
With more than 727 million online viewers (68.1% of Chinese internet users), live streaming is the most widely used video format in China among Chinese netizens. According to Forbes, livestream shopping is a $500 billion USD market in 2022, surpassing Western social media and e-commerce sites like Facebook, Amazon, or Twitter. There is a ton
2022 Live Streaming in China: The Top 5 Platforms Read More »
China has become the world’s second-largest FMCG market and the largest ecommerce in the last decades, thanks to its rapid expansion. According to the China Internet Network Information Center, 27.3% of customers only shop on traditional e-commerce platforms in the last 6 months (before 2022.6); at the same time, the number of consumers shopping on
Top 10 Social Commerce Innovations from China’s FMCG industry Read More »
If you want to tap into China’s e-commerce market, the first thing you need to know about are the online shopping festivals. You may have heard of Alibaba’s very successful Double 11 Shopping Festival, which is two and a half times bigger than Black Friday and Cyber Monday combined. But that’s not where it ends
Let’s Celebrate: China’s Non-stop E-commerce Shopping Festivals Read More »
Recently Kuaishou published its 2022 Biannual Content Report covering the first six months of 2022. The number of daily active users on the platform has reached 346 million, making the platform one of the most promising marketing channels. In order to help marketers get the latest insights about Kuaishou, the team at ChoZan has translated
Is Kuaishou the Future of Live Streaming in China? Read More »
