Our blog: China’s technology, consumer and new retail insights
We’ve written a lot of articles on a variety of topics that can benefit everyone from a complete beginner to experienced marketers. Do a search for a specific topic of interest or read them in sequence for a broader view. It’s up to you.
LATEST CHINA MARKETING AND CONSUMERS INSIGHTS
Let’s Celebrate: China’s Non-stop E-commerce Shopping Festivals
If you want to tap into China’s e-commerce market, the first thing you need to know about are the online shopping festivals. You may have heard of Alibaba’s very successful Double 11 Shopping Festival, which is two and a half times bigger than Black Friday and Cyber Monday combined. But that’s not where it ends […]
What are WeChat Mini Programs?
WeChat mini programs achieved over 450 million daily active users in 2021. Their cloud-based ecosystem now comprises more than 3 million of these mini programs. In-person order taking and paper menus could become a thing of the past as more restaurants switch to user-friendly QR codes. Provincial governments are using mini programs to manage the […]
A Brief Introduction to WeChat Pay
WeChat Pay is an in-app payment feature that allows all WeChat users to pay for transactions quickly on their mobile phones. It’s fully optimised for online and offline businesses and it is expected to offer more opportunities in the near future. WeChat Pay can be used in 49 countries and regions around the world, and […]
Is Kuaishou the Future of Live Streaming in China?
Recently Kuaishou published its 2022 Biannual Content Report covering the first six months of 2022. The number of daily active users on the platform has reached 346 million, making the platform one of the most promising marketing channels. In order to help marketers get the latest insights about Kuaishou, the team at ChoZan has translated […]
China’s Growing Love Affair With Sports: 3 Trends for Sports Marketing in China?
Sports and exercise have always played a prominent role in Chinese life. What are the newest sports marketing in China? Although it has traditionally taken a backseat to academics for many younger people, the mentality of staying active and exercising into old age stands in stark contrast to the approach in many Western countries. There, […]
What Businesses in China Should Know About the Ban on ‘996’, Companies’ Overbearing Overtime Policy
China’s overtime policy, dubbed “996”, was officially ruled illegal in August 2021 by Chinese authorities. China’s top court has ruled that the controversial overtime work policy is illegal, taking aim at the excessive working hours commonly practised at Chinese tech companies. The ban was met with cheers and overwhelming positivity by Chinese netizens, having witnessed […]
What You Need to Know about the New Regulations on Idols and Fandoms in China
The fan economy has been on the rise in China ever since the explosive growth of the China idol industry back in 2018. The market size of China’s fan economy reached over 3.5 trillion RMB back in 2019 and is expected to surpass 6 trillion RMB by 2023. This is no surprising matter as Gen […]
5 Major Trends of Double 11 Festival, the Biggest Shopping Event in China
November 11th is Double 11, also known as 11.11 or Single’s Day. It’s the single biggest shopping event in the world and is four times bigger than Black Friday and Cyber Monday. In 2020, Alibaba, with its Tmall and Taobao e-commerce platforms, raked in US$75 billion in sales and fellow e-commerce giant JD.com took in […]
5 Crucial Chinese Travel Trends & 4 Chinese Tourism Platforms You Need to Know
It’s safe to say at this point that Covid-19 has changed travel forever. Even after countries get their infection rates low enough and their vaccination rates high enough, travel will be different as we go forward. Businesses that want to target Chinese tourists need to keep these new travel trends in mind, while also keeping […]
ChoZan Webinar #6: How to Use Livestreaming to Set Up Your Brand’s Success in China?
Livestreaming has been a huge trend in China in the past few years and in 2019, the number of livestreamers and viewers combined reached 504 million. Covid-19 fuelled the rise of livestreaming marketing as Chinese consumers, who were staying home more, enjoyed virtual shopping to feel more connected with brands. It’s expected that the livestreaming […]
Is Kuaishou the Future of Live Streaming in China?
Kuaishou published its 2020 Biannual Content Report covering the first six months of 2020. The number of daily active users on the platform has reached 170 million, making the platform one of the most promising marketing channels. In order to help marketers get the latest insights about Kuaishou, the team at ChoZan has translated the […]
The China Digital Marketing Masterclass: How the Marketing Landscape Changed After Covid-19
Covid-19 has changed the way Chinese consumers make decisions and what they purchase. Online channels are seeing another boom in livestreaming and brands are capturing new opportunities and starting to rebuild their momentum. Be the first to get a grip on China’s New Normal and get the latest and most actionable insights to help your […]
