You know that WeChat is a powerful channel to market your business and even sell your products. But what else? Some official WeChat accounts are also great sources of information about digital marketing in China. Plenty of WeChat accounts regularly publish informative articles so WeChat is also the perfect platform for you to learn more about Chinese digital marketing.
Below are 11 WeChat accounts that regularly post up-to-date, informative, insightful material.
ChoZan (WeChat ID: chozanhk)
A training and resources platform for Chinese social media marketers. ChoZan’s official WeChat account provides updates about the latest news, trends, social media features and tools as well as case studies.
ParkLU (WeChat ID: theINSIDERcn)
ParkLU, is a specialist account for KOL promotion in China that publishes English articles from time to time. You can learn how digital trends affect KOL promotion in China by following them.
WalktheChat (WeChat ID: walkthechat)
WalktheChat offers a variety of material including the most recent news and regular updates on Alibaba and Tencent, their strategies and growth. They keep their finger on the pulse and offer interesting insights on current trends and events.
31TEN (WeChat ID: thirty-one-ten)
31Ten is an agency based in Shanghai and their account content includes introductory information about the skills and tools of WeChat marketing in China.
China Channel (WeChat ID: China-Channel)
China Channel focuses on WeChat and comparisons between WeChat and other platforms. Some insights about marketing in Asia can also be found.
TechNode (WeChat ID: TechNodeEN)
TechNode covers the latest technology and trends in China such as the blockchain, AI, VR and more. Follow them to get first-hand news about the Chinese tech world.
DaxueBlog (WeChat ID: DaxueBlog)
Daxue itself is a consulting service agency that focuses on market research. Therefore, their blog account focuses more on the macro changes. If you want data-driven insights about the China market as a whole, check it out.
Originally, WeAreSocial was a digital marketing service agency. Publishing bilingual articles and reports, it delves more deeply into Chinese social marketing issues.
Grata (WeChat ID: grata_co)
Grata focuses on WeChat marketing information and also provides one-on-one consultancy services. We also find it to be a very interactive account.
Webpower is a comprehensive account providing all kinds of information about digital marketing in China including articles about KOLs, content marketing, EDMs and so on. Their infographics make the content clear and easy to understand.
TMOGroup (WeChat ID: TMOGroup)
TMOGroup is a bilingual account providing case studies, e-commerce knowledge and much more. They provide a wide variety of information.
Do you know other great WeChat accounts for marketers? What do you think of them? Leave a comment below. We’d be happy to answer any questions you may have.
To get deeper insights into Chinese social media marketing and utilizing it to serve your business, join ChoZan, a training and resources platform for Chinese social media marketers. Please follow our official WeChat account to get more updates about the latest news, feature updates and case studies.