We’re an international team of dedicated Chinese social media marketers, strategists, copywriters, designers and project managers based in Hong Kong. With six years of experience in the rapidly evolving field of Chinese social media, we’ve produced results for multinational corporations, startups, renowned brands, family-run businesses and even government departments.
After more than 300 successful campaigns and dozens of happy clients as an agency, we wanted to extend our base and explore new ways of working. Agency work is creative and intense but also expensive for clients and difficult to scale. We thought there must be a better way to serve this growing market need in a way that saved money, time and effort for internal marketing teams and agencies. We were determined to find it!
We realised that there was a great need for direction and advice in regard to the constantly evolving social media landscape in China.
So we asked marketing managers and agencies whether they were ready for comprehensive Chinese social media guides? Would they use a dedicated information hub and consulting helpdesk?
And the answer was a resounding
ChoZan is a romanized spelling of 超赞 . It means “awesome”.
超 – “chao” means “extremely” and 赞 “zan” means “thumbs up”.
Welcome to our “awesome thumbs up” factory.
“I’m really impressed with the content, and how ChoZan has been structured in such an accessible manner for learning and actionable insight. Looks like it will be a solid resource for China marketing managers.”Zaheer Nooruddin, Head of Digital Transformation @ Shiseido
“ChoZan is awesome! I’m very impressed by the “Content Ideas Ready For Use” section in ChoZan Navigators. They are very insightful, and I can tell that the ChoZan team has put a lot of effort into analysing Chinese social media content. Also, ChoZan offers detailed information regarding some practical digital tools; it is a great work!”Zhimin Han, Consumer Insights @ Resonance China
“ChoZan Chinese Social Media Navigators are extremely comprehensive and well constructed. China-based agencies and brands tasked with managing social accounts will be greatly interested in the case studies and best practices featured on ChoZan’s Members-Only Blog. A critical need here is recency of the latest and greatest examples.”Chris Baker, Managing Director @ Totem
“Chozan provides an immense amount of content on China’s social media platforms in an easy-to-digest manner. I particularly enjoyed picking up some bite-sized facts and figures that will serve as great sound bytes to use when I talk to clients!”Jah Ying Chung, Managing Director @ Launchpilots