Alibaba Breaks Its Sales Records Again in This Year’s Double 11

This year, Alibaba’s Double 11 Global Shopping Festival set a new record in its total gross merchandise volume (GMV) again. The total amount of GMV processed by Alipay reached over US$ 25.3 billion, a whopping increase of 39% compared with 2016.

Key takeaways

Below let’s look at the latest statistics in details.

↑ Source: 2017 Double 11 Highlights from Alizila

Also, let’s look at the global cross-border e-commerce highlights of this year’s Double 11 Shopping Festival.

↑ Source: Video published by Taobao on Weibo/Miaopai.

This year, more than 140,000 brands participated in Alibaba’s Double 11 Global Shopping Festival, offering 15 million quality products. More than 60,000 international brands offered popular items from authentic autographed sports memorabilia to fresh foods and produced to half a billion Chinese consumers. Also, over 600 million consumers in Southeast Asia could access “Taobao Collection”, a selection of leading products from the world’s largest online marketplace, via the region’s leading e-commerce player Lazada.

As for local businesses, more than one million merchants utilized various online-offline integrations to enhance merchant operations and create exciting engaging consumer experiences. In addition, over 1,000 brands converted more than 100,000 physical locations into “smart stores,” 600,000 LST corner stores and 30,000 Rural Taobao Service Centers.

Regarding logistics services, it’s estimated by Cainiao, a 51%-owned logistics affiliate of Alibaba Group, that 3 million logistics personnel would deliver over 1 billion packages. Moreover, Alibaba’s logistics partners will launch chartered flight delivery services from over 10 countries in North America, Europe and Asia.

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