3 Successful Qixi Festival Marketing Campaigns You Can Learn From (Plus 3 Honourable Mentions and 2 Fails)
The Qixi Festival is a major shopping occasion that brands can’t miss. So, what are some examples of successful Qixi Festival campaigns from 2020 and 2021? Let’s take a look.
China’s Growing Virtual KOL Economy: What Brands Need to Know
The future prospects of virtual internet celebrities are particularly promising also in China, with a core market value expected to reach 20.52 billion yuan in 2023.
5 Crucial Chinese Travel Trends & 4 Chinese Tourism Platforms You Need to Know
Just because international hasn’t returned yet doesn’t mean you can ignore China’s future tourists or key trends going forward. Find out about key Chinese tourism platforms and what’s needed to stay competitive in the new, more digitized world of travel and how you can reach Chinese tourists at home and on their phones.
The 15 Ultimate Consumer Trends You Need to Watch Out For in China in 2021
Once a trend moves beyond a smaller base and include more players – consumers, e-commerce giants, government regulators, infrastructure construction – we start to see it as an economy in its own right. And China is not a single market. It’s made up of many groups and niches that are important to understand. In 2021, […]
Gen Z: A Rising Power in the Chinese Market and 7 Characteristics of their Digital Lifestyles
Gen Z includes all those who were born after 1995 and 2000. They’re different from previous generations in that they’re digital natives. They were exposed to smartphones and the internet from an early age and China’s Gen Z is unique in that many of them are the only child in their family. They were raised […]