China’s Growing Love Affair With Sports: 3 Trends for Sports Marketing in China?
Sports and exercise have always played a prominent role in Chinese life. What are the newest sports marketing in China? Although it has traditionally taken a backseat to academics for many younger people, the mentality of staying active and exercising into old age stands in stark contrast to the approach in many Western countries. There, […]
A Hainan Strategy: Unlocking the Potential of Hainan as a Luxury Shopping Hub
Chinese consumers are global heavyweights in the luxury spending arena, with their share of purchases doubling last year. According to Bain, they will become the biggest spenders on luxury by 2025. However, the comparatively high costs of luxury goods in China has been a long-standing problem for domestic buyers. How China’s domestic luxury shopping environment […]