From Gogoboi to Mr. Bags: These Are the Fashion Bloggers Shaping China’s Luxury Industry
In her controversial commentary, fashion critic Suzy Menkes once questioned the professionalism and contributions of fashion bloggers in the era of smartphones and social media. Menkes, however, was being exceptionally encouraging when it came to Chinese fashion bloggers, where before the digital age there was little possibility of learning about opinions from China. To fashion […]
KOL Marketing: An Essential Chinese Social Media Tool
China’s KOL economy has been one of the fastest-growing and most durable economic phenomenon in recent years. In the second half of 2019, multiple Chinese e-commerce platforms launched KOL strategies, while many companies win consumers and positive reputation through partnerships with key opinion leaders. Brands choose appropriate KOLs to launch campaigns based on the brands’ […]