Chinese Social Media Platforms: A Comprehensive Overview of the Top Performers
China is a large market with a total population of over 1.3 billion people. As of December 2016, the number of Chinese netizens was over 730 million, almost equivalent to the total population of Europe. With the development of the Internet and widespread use of mobile technology, more and more people are using social media […]
10 Ways to Boost Followers on WeChat
With around 846 million monthly active users, WeChat is an outstanding marketing tool for brands in China. An official WeChat account is a great way to get closer to customers, build a database and collect feedback for branding or sales purposes. So, after registering an official WeChat account, what can you do to grow your […]
Which WeChat Official Account Suits You Best?
WeChat is a strong marketing tool for brands entering the Chinese market. Launching a WeChat official account is a necessity for brands to reach their target audience and raise brand awareness in an effective and cost-effective way. WeChat now has 3 types of official accounts: Subscription Accounts (订阅号) Service Accounts (服务号) Corporate Accounts (企业号) Before […]