Branding on Chinese Social Media: WeChat v.s Weibo
Weibo and WeChat are the two largest social networking platforms in China. They both exert significant influence in Chinese society and play an indispensable role in modern life. Weibo provides microblogging services that are the equivalent of Facebook and Twitter combined. By September, 2016, the number of monthly active users on Weibo had already reached […]
All You Need to Know About Fake Accounts on Chinese Social Media
Some companies have resorted to exploiting the use of fake accounts on Chinese social media, in an attempt to promote products, establish a good brand reputation, deal with public relations crises, or even to outsell competitive rival brands. It is not uncommon for companies to hire online public relations or marketing agencies to create fake […]
Advertising on Weibo: Which Weibo Advertising Option is Best for You?
Weibo is an effective digital marketing platform for companies seeking to engage Chinese consumers. However, it can be difficult to select the most suitable advertising option for your brand’s needs. Advertising on Weibo is a difficult skill to master due to the complexity of the platform. This article will explain the different Weibo advertising options, […]
Increase Your Weibo Follower Base by Using Brand Promotion on Weibo
A large follower base is an essential prerequisite for those looking to launch a promotion campaign on Weibo. The more followers that a brand has, the more likely its Weibo content is to reach its potential customers. Therefore, growing followers is the primary goal for the Weibo marketing strategy of most brands. Below we will […]
Weibo Marketing: Campaigns and Why We Use Them
With over 126 million daily active users, Weibo is an important social media platform in China. For companies seeking to engage consumers, advertise their products and and expand their follower base, marketing campaigns on Weibo are critical. Weibo users participate in campaigns for fun, as a form of social interaction and for the prizes offered […]