With around 846 million monthly active users, WeChat is an outstanding marketing tool for brands in China. An official WeChat account is a great way to get closer to customers, build a database and collect feedback for branding or sales purposes. So, after registering an official WeChat account, wha...
WeChat is a strong marketing tool for brands entering the Chinese market. Launching a WeChat official account is a necessity for brands to reach their target audience and raise brand awareness in an effective and cost-effective way. WeChat now has 3 types of official accounts. They are: 1. Subscrip...
More and more brands are active on Weibo and the platform should be seen as a way to achieve effective branding in the Chinese market. Companies can build databases, promote their brand image, get feedback, increase sales and deploy effective advertising. Some of the international brands that have r...
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