How Chinese Companies are Creating Engaging and Social Gaming Experiences in 2023

In the fast-changing digital world, China leads the way in combining gaming and social media. The importance of being adaptable to digital innovation, especially given the context of Chinese consumers has been foreseen from experts in the industry. It’s not just in China, the global gamification market is set to grow over USD 34 million […]

China’s Digital Transformation: 3 Key Lessons for Companies Managing Digital Change

Over the past decades, China embarked on one of the most ambitious digital transformation efforts of any country in history. Through massive investment, policy change, and the rise of its tech sector, China has become a truly digitally powered economy and society. For companies worldwide looking to gain a foothold in China or capitalize on […]

3 Lessons for Brands: Mastering Virtual Marketing and AI Strategies in China

In China, brand marketing that uses virtual and AI technologies is having an increasingly major impact on purchasing decisions, as customers seek new and interesting experiences. AIGC (artificial intelligence-generated content) and other virtual marketing strategies have piqued the interest of investors, producers, celebrities, and social media platforms. Brands can expect greater innovation and originality in […]

6 Lessons to Learn on the Future of Retail from China 2023

The retail industry is constantly evolving, and China has emerged as a global leader in shaping the future of retail. With its massive consumer market, technological advancements, and innovative approaches, China’s retail landscape offers valuable insights and lessons for the rest of the world. China’s retail market will experience a compound annual growth rate exceeding […]

6 Lessons Brands Need to Learn About China’s Cloud Landscape

China’s cloud landscape has evolved rapidly in recent years, offering immense opportunities for brands looking to establish a strong digital presence in the world’s largest consumer market. With cloud landscape’s vast population and rapidly growing middle class, China is a unique market that demands agile, scalable solutions to meet the ever-changing needs of consumers. The […]

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