How Chinese Companies are Creating Engaging and Social Gaming Experiences in 2023
In the fast-changing digital world, China leads the way in combining gaming and social media. The importance of being adaptable to digital innovation, especially given the context of Chinese consumers has been foreseen from experts in the industry. It’s not just in China, the global gamification market is set to grow over USD 34 million […]
What Can Marketers Learn From China’s New Consumer Brands in 2023?
The rise of new consumer brands is one of the most notable phenomena in the Chinese business landscape in recent years. These new brands have rapidly developed by targeting high-demand markets that established brands have overlooked and gaining a foothold in the market. For example, the cosmetics brand Perfect Diary (完美日记) went public on the […]
How Trendwatching Can Help You Upgrade Your Business In The Chinese Market 2023
When conducting business in China, it’s crucial to be prepared to navigate the complex external environment, beyond just focusing on your own products. China boasts one of the world’s largest and constantly evolving markets, with industry giants like Alibaba, ByteDance, and Tencent controlling people’s entertainment and consumption habits. These platforms offer diverse functions, audiences, and […]
Chinese Consumer Behavior Overview
Chinese consumer behavior seems to change faster than in other markets. Increasing exposure to and integration of social media in daily life play a significant role in this rapid change. Generally, Chinese consumers shop as an enjoyable pastime rather than treating it as a chore, which is what most of their Western counterparts see “shopping” […]
Understanding Chinese Millennials: Who Are They and What Do They Want?
Chinese millennials, born in the 80s and 90s, are now hitting prime consumption age. Described as educated, open-minded and tech-savvy, millennials make up 31% of China’s total population, representing about 400 million consumers. By 2025, millennials will make up about three-quarters of the working population in China. With an average annual income of US $52,000 […]