A List of 12 Major MCNs in China for 2023
MCNs or Multi-channel networks are quite common in China. They are also essential when trying to contact KOLs for your brand. Most KOLs are affiliated with one of these MCNs so you need to understand how MCNs work. There are hundreds upon thousands of MCNs in China, both large and small, so keep in mind […]
KOL Marketing: An Essential Chinese Social Media Tool
China’s KOL economy has been one of the fastest-growing and most durable economic phenomenons for a while now. Despite the fact that brands are progressively building their own live shopping channels, individual KOLs continue to account for the majority of sales volume. In China, there are around 10 million KOLs, almost all of whom are […]
5 Major Trends of Double 11 Festival, the Biggest Shopping Event in China
November 11th is Double 11, also known as 11.11 or Single’s Day. It’s the single biggest shopping event in the world and things kick off in late October with pre-orders. So, what were some major trends in 2020? Let’s take a look.
2 of China’s Biggest Buzzwords: Involution and “Tang Ping” (Lying Flat)
Two of China’s biggest buzzwords are “neijuan” (内卷) meaning involution or diminishing returns, and “tang ping” (躺平), meaning “lying flat”, dropping out or being a slacker. How are marketers responding to these trends?
Marketing in China: How Consumers Search Online to Start Their Purchasing Journey With Baidu & Social Media
It’s understandable that many in the West think about SEO on Baidu, the biggest search engine in China, when they want to promote their brand, products or services there. But it doesn’t play the same role that Google does in the West. Read on to find out more.