2022 Live Streaming in China: The Top 5 Platforms
With more than 727 million online viewers (68.1% of Chinese internet users), live streaming is the most widely used video format in China among Chinese netizens. According to Forbes, livestream shopping is a $500 billion USD market in 2022, surpassing Western social media and e-commerce sites like Facebook, Amazon, or Twitter. There is a ton […]
How to Launch Your Product on China’s Popular Fashion Platform Red (Xiaohongshu)
While most of you are using Amazon and eBay, people in China are shopping on sites and apps like Tmall, Taobao, JD, Suning, Kaola, VIP.com, and the very popular new kid on the block, Xiaohongshu. Xiaohongshu (小红书), or Red, first came to my attention when I heard two colleagues discussing beauty products. “I’ve been looking for waterproof […]
Live Quiz Apps: the Latest Trendy Marketing Channel in China
Wang Sicong, an outspoken blogger and the son of a Chinese billionaire, published a post on Weibo early January, inviting his followers to download a quiz game app called Chongdingdahui (冲顶大会). Since then, live quiz apps have been dominating the mobile apps market in China, with the launch of similar app-based quiz shows such as […]
Top 10 Digital Marketing Resources that Small Business Owners Must Follow
The internet is overflowing with digital marketing resources. Some blogs are popular and highly recommended while others have been overlooked. Are the following 10 digital marketing resources on your subscription list? If not, add them right away! Econsultancy https://econsultancy.com/blog/ You can find everything about digital marketing in Econsultancy’s blog. From thorough guides for direct email […]
3 Beauty Shopping Apps in China You Need to Know
When mentioning China’s beauty apps, you might think of Meitu Xiu Xiu. Meitu Xiu Xiu is a very successful beauty app that has recently got widespread international attention when hilarious photos of Donald Trump came out, processed by one of Meitu’s signature selfie filters. Other Chinese beauty apps, including MakeupPlus, “我是大美人” and “小红书”, have also […]