6 Lessons to Learn on the Future of Retail from China 2023
The retail industry is constantly evolving, and China has emerged as a global leader in shaping the future of retail. With its massive consumer market, technological advancements, and innovative approaches, China’s retail landscape offers valuable insights and lessons for the rest of the world. China’s retail market will experience a compound annual growth rate exceeding […]
What Can Marketers Learn From China’s New Consumer Brands in 2023?
The rise of new consumer brands is one of the most notable phenomena in the Chinese business landscape in recent years. These new brands have rapidly developed by targeting high-demand markets that established brands have overlooked and gaining a foothold in the market. For example, the cosmetics brand Perfect Diary (完美日记) went public on the […]
How Trendwatching Can Help You Upgrade Your Business In The Chinese Market 2023
When conducting business in China, it’s crucial to be prepared to navigate the complex external environment, beyond just focusing on your own products. China boasts one of the world’s largest and constantly evolving markets, with industry giants like Alibaba, ByteDance, and Tencent controlling people’s entertainment and consumption habits. These platforms offer diverse functions, audiences, and […]
KOL Marketing: An Essential Chinese Social Media Tool
China’s KOL economy has been one of the fastest-growing and most durable economic phenomenons for a while now. Despite the fact that brands are progressively building their own live shopping channels, individual KOLs continue to account for the majority of sales volume. In China, there are around 10 million KOLs, almost all of whom are […]
Inside the Alibaba Ecosystem and the Alibaba Zoo: What Tech Companies Need to Know
What foreign tech companies aspire to do, Alibaba often does better. Alibaba is unique from foreign tech companies in that it ascribes to an ecosystem. Like other Chinese Big Tech, it has created a community where different businesses and consumers can interact with one another all in the same Alibaba ecosystem. The Alibaba ecosystem consists […]