ChoZan’s new Mega Guide: China E-commerce and Digital Marketing, Q2 2021 is a comprehensive overview of the latest changes and trends in e-commerce and digital marketing in China.

In Q1 2021, China’s economy showed positive recovery, and its GDP grew 18.3% compared to last year’s deep downturn. Total online retail sales of consumer goods reached 10.5 billion RMB, with 33.9% YoY growth. While China’s consumption trends are positive and it gives companies new opportunities, competition with local brands has become more intense. In order to help companies better understand modern Chinese consumers ChoZan’s China marketing team monitors changes in their shopping behavior, preferences, demands and interests on a daily basis. In our Mega Guide you’ll find 15 major consumption economies trending in China right now:

• The Night Economy
• The Lazy Economy
• The Sleep Economy
• The Pet Economy
• The Home Economy
• The IP Economy
• The Blind Box Economy
• and many more

Apart from an extensive overview of 9 major consumer groups we also have insights on 3 new consumer groups. In this report, you’ll find consumption behaviour, preferences and demographic information on:

• Millennials
• Gen Z
• The Silver-Haired Generation
• Men Over 40
• Female Internet Users
• Super Moms and Dads
• Pet Lovers
• Lower Tier City Youth
• Happy Singles
• Night Owls
• Medical Beauty Devotees
• Health Fitness Fans

We’re excited to help Western brands succeed in China. Contact us if you want to have a better understanding of your target consumer groups and develop your China marketing strategy. 

In this Mega Guide, you’ll find insights about 3 major e-commerce festivals: 618, Double 11 and CNY. We’ve also included the most important data you need to know about Shanghai’s new Double 5 promotion.

Social keeps merging with e-commerce, so we also have analysis of developments on four major e-commerce platforms – Taobao/Tmall, JD, Pinduoduo and Kuaishou – and functionality updates for China’s major social media platforms:

• WeChat
• Weibo
• Zhihu
• Red
• Douyin
• Bilibili
• Kuaishou
• Toutiao
• Weitao

China Marketing expert Ashley Dudarenok talked to more than 50 China experts to get their marketing advice for the following industries: B2B, Luxury, Jewellery, FMCG, Hospitality and more.

Download ChoZan’s Mega Guide: China E-commerce and Digital Marketing Q2 2021 to get insights, trends and your marketing calendar  and campaign ideas. Our Q1 Mega Guide is available here. If you have any China related questions, please don’t hesitate to contact us.