Famously coined by Jack Ma in April 2016, the 996 culture is China’s version of the American’s hustle culture, where one is expected to work from 9 am to 9 pm for 6 days a week. Jack Ma went on to say that workers should consider the 996 schedule "a huge blessing" as he believes that to achieve...
From the #MeToo movement and body positivity trends, to the pursuit of equal pay and the increasing number of women in prominent leadership positions, we’re seeing the results of equal rights movements from societies around the world. Women in China have been taking control of their life and are m...
Key consumer groups
China, a country with a population of over 1.4 billion, is an enormous, rapidly developing market full of consumers that are changing right along with it. There are two consumer groups that are growing so fast, especially in the digital arena, that we can’t ignore them now or for the next ten years.
Featured image for 2021 lifestyle trends on RED
While we are already well past one-twelfth of 2021, it’s still not too late to watch out for the top lifestyle and consumption trends in China and plan for 2021 accordingly. In this article, we have translated the top 10 lifestyle trends and keywords in 2021 reported by RED (see the original repor...
Featured image for healthy eating blog
There's been an increase in awareness of health and wellness topics in China. It started even before Covid. Chinese health information platform Dingxiang Yisheng's 2019 National Health Insights Report (2019国民健康洞察报告) shows that 93% of respondents saw their personal health as the most...
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