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OUR BLOG: CHINA MARKETING INSIGHTS AND ARTICLES
We’ve written a lot of articles on a variety of topics that can benefit everyone from a zero beginner to experienced marketers. Do a search for a specific topic of interest or read them in sequence for a broader view. It’s up to you.

LATEST CHINA MARKETING AND CONSUMERS INSIGHTS

A List of 12 Major MCNs in China for 2023

MCNs or Multi-channel networks are quite common in China. They are also essential when trying to contact KOLs for your brand. Most KOLs are affiliated

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Chinese Consumer Behavior Overview

Chinese consumer behavior seems to change faster than in other markets. Increasing exposure to and integration of social media in daily life play a significant

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A Simple Guide to Weibo Story

Weibo Story (微博故事) is a social media platform introduced on April 19th, 2017 that has exploded in popularity recently. Weibo has a  monthly active users

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What are WeChat Mini Programs?

WeChat mini programs achieved over 450 million daily active users in 2021. Their cloud-based ecosystem now comprises more than 3 million of these mini programs.

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