LATEST CHINA MARKETING AND CONSUMERS INSIGHTS
Fashion China: 35 Independent Chinese Designers to Watch in 2024 – A Report by Ashley Dudarenok, Gemma A. Williams and ONEWAYX
China, often associated with technological advancements and manufacturing achievements, is also a fertile ground for creative minds in fashion. Despite being relatively young, China’s fashion
How Chinese Companies are Creating Engaging and Social Gaming Experiences in 2023
In the fast-changing digital world, China leads the way in combining gaming and social media. The importance of being adaptable to digital innovation, especially given
China’s Digital Transformation: 3 Key Lessons for Companies Managing Digital Change
Over the past decades, China embarked on one of the most ambitious digital transformation efforts of any country in history. Through massive investment, policy change,
3 Lessons for Brands: Mastering Virtual Marketing and AI Strategies in China
In China, brand marketing that uses virtual and AI technologies is having an increasingly major impact on purchasing decisions, as customers seek new and interesting
6 Lessons to Learn on the Future of Retail from China 2023
The retail industry is constantly evolving, and China has emerged as a global leader in shaping the future of retail. With its massive consumer market,
6 Lessons Brands Need to Learn About China’s Cloud Landscape
China’s cloud landscape has evolved rapidly in recent years, offering immense opportunities for brands looking to establish a strong digital presence in the world’s largest
What Can Marketers Learn From China’s New Consumer Brands in 2023?
The rise of new consumer brands is one of the most notable phenomena in the Chinese business landscape in recent years. These new brands have
How to Implement Customer-centric Digital Transformation: Lessons From Haier’s RenDanHeYi
For a long time, Western business management models were dominant in the industrial and manufacturing world. This stands to reason as the industrial revolution began
3 Ways Trendwatching Can Help You Upgrade Your Business In The Chinese Market
It’s crucial for business owners to navigate complex external environments. China boasts one of the world’s largest markets and it’s constantly evolving at a rapid
5 Crucial Lessons in Customer-centricity from Some of China’s Top Tech Ecosystems
In China, omnichannel sales, also known as New Retail, are predicted to reach 1.8 trillion yuan by 2023. As new retail models emerge, the ratio
How Trendwatching Can Help You Upgrade Your Business In The Chinese Market 2023
When conducting business in China, it’s crucial to be prepared to navigate the complex external environment, beyond just focusing on your own products. China boasts
3 Lessons from China’s Travel Retail Industry in the Post-Pandemic Era
Retail travel is getting another boost in China in 2023! The China Tourism Research Institute (CTRI) released a report on February 20 predicting that the
9 Lessons from China for DTC Brands in Launching, Marketing and Selling Products in 2023
China has grown to be one of the largest economies in the world. With a population of 1.4 billion, consumer brands in China are growing
A List of 12 Major MCNs in China for 2023
MCNs or Multi-channel networks are quite common in China. They are also essential when trying to contact KOLs for your brand. Most KOLs are affiliated
Top Online B2B Chinese Channels (Websites & Social Media) You Need To Know For 2023
The Chinese economy is booming, and its rising middle-class means increased demands across all sectors. B2B connections stemmed from China’s digital transformation. Jack Ma, the
2022 Live Streaming in China: The Top 5 Platforms
With more than 727 million online viewers (68.1% of Chinese internet users), live streaming is the most widely used video format in China among Chinese
Top 10 Social Commerce Innovations from China’s FMCG industry
China has become the world’s second-largest FMCG market and the largest ecommerce in the last decades, thanks to its rapid expansion. According to the China
4 Reasons why China’s Live Commerce is thriving, and What Can Overseas Businesses Learn From It
Live Commerce in China is going as strong as ever in 2022. In 2022, live commerce serves as an important leverage to empower retreating retail
KOL Marketing: An Essential Chinese Social Media Tool
China’s KOL economy has been one of the fastest-growing and most durable economic phenomenons for a while now. Despite the fact that brands are progressively
How Can Brands Measure the Success of Their Double Eleven Strategy
The long-awaited Double Eleven Shopping Festival has just ended. This year’s event has received a lukewarm reception from Chinese shoppers. In fact, for the first
Chinese Consumer Behavior Overview
Chinese consumer behavior seems to change faster than in other markets. Increasing exposure to and integration of social media in daily life play a significant
A Simple Guide to Weibo Story
Weibo Story (微博故事) is a social media platform introduced on April 19th, 2017 that has exploded in popularity recently. Weibo has a monthly active users
Let’s Celebrate: China’s Non-stop E-commerce Shopping Festivals
If you want to tap into China’s e-commerce market, the first thing you need to know about are the online shopping festivals. You may have
What are WeChat Mini Programs?
WeChat mini programs achieved over 450 million daily active users in 2021. Their cloud-based ecosystem now comprises more than 3 million of these mini programs.