Launched in 2009, Sina Weibo is one of the biggest social media sites in China. It’s a microblogging site and is like China’s Facebook and Twitter combined. By Q3 2017, there were 376 million monthly active users, surpassing Twitter’s 330 million.  Weibo is mostly used for trend-spotting and...
In less than a decade, Chinese consumers have moved from contributing three percent to global personal luxury goods consumption to becoming the largest luxury consumers in the world, accounting for more than 30 percent of global luxury sales.  This rapid rise has hardly gone unnoticed by the weste...
During a June 19, 2017 roundtable session at the Shanghai Film Festival, the award-winning director Lu Chuan (The Last Supper, The Missing Gun, City of Life and Death) discussed big data in the film and television industry. Producers, he said, select stories and cast actors based on big data gathere...
KOL competition is an effective way of generating buzz on social media. Its essence is to invite several KOLs to participate in a competition. Brands can ask bloggers to create videos, comics or other material to enter the contest. KOLs may need their followers to vote for them in the competition a...
Introduction Weibo is an open social media platform with many brands posting marketing-related material every day. It’s hard to create effective marketing content that attracts attention and conveys messages simultaneously. What kind of Weibo content is best at attracting an audience in this compe...
We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. View more
Cookies settings
Accept
Privacy & Cookie policy
Privacy & Cookies policy
Cookie nameActive
Save settings
Cookies settings