Launched in 2009, Sina Weibo is one of the biggest social media sites in China. It’s a microblogging site and is like China’s Facebook and Twitter combined. By Q3...
In less than a decade, Chinese consumers have moved from contributing three percent to global personal luxury goods consumption to becoming the largest luxury consumers in the world, accounting for...
During a June 19, 2017 roundtable session at the Shanghai Film Festival, the award-winning director Lu Chuan (The Last Supper, The Missing Gun, City of Life and Death) discussed...
KOL competition is an effective way of generating buzz on social media. Its essence is to invite several KOLs to participate in a competition. Brands can ask bloggers to...